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What's in a new logo?
It can invigorate a company's image or squander its brand equity. To see which gambles paid off, Fortune turned to a few experts to judge some of the ...
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What to make of Apple's new volatility
For as long as I can remember, Apple (AAPL) has been a slave to the direction of the broader market despite its unusually strong fundamentals. Wheneve...
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What's in it for RockMelt?
The polished browser has gotten a lot of press for its social media integration and more efficient search features. Even more interesting though, is i...
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What's wrong with Windows 7
By Philip Elmer-DeWittReading between the lines of Walt Mossberg's reviewIt's a given that Windows 7, scheduled for release in two weeks, is an improv...
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What are women’s favorite brands?
By Patricia SellersOur post, “Why CEOs should do housework,” drew a bunch of interesting comments, including one from Dr. LPC in Canterbury, England, ...
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Intel settles with AMD. What's next?
The chipmaker still faces the New York attorney general, foreign trade regulators, and about 80 consumer class-action lawsuits.By Roger Parloff, senio...
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Microsoft's new brain
來源：2006年4月號《財富》雜志作者：David KirkpatrickBrutal competition. A stock going nowhere. Microsoft is in crisis, so Bill Gates has unleashed his new hire, soft...
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What’s next for Google’s Android chief
By Jon ForttMobile platforms VP Andy Rubin talks about Android, Chrome, and the smartphone.The second Google (GOOG) phone in the U.S. had a showcase e...
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What is MySpace now: an empty space?
The new logo could be a way for users to see their best selves in the soon to be rebooted social network. Or it could lead them to see nothing at all....
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What's really behind the Toyota debacle
At 77, Hiroshi Okuda, chairman of Toyota, is still causing trouble for the automaker.He is being painted, most recently in Wednesday's Wall Street Jou...
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